Free Ebooks

Marketing Thought: Tools, Tactics and Strategies that Drive Results

2008-09-05T10:02:00.000-07:00

Marketing Thought: Tools, Tactics and Strategies that Drive Results

Book Description
What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.

The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high-level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results. These pages show you how some of marketing’s brightest stars seek to define the next big idea that will change the face of the industry. You will also gain insight into the role of dynamic marketing professionals who contribute to bringing these ideas to life.

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Handbook of Research on Virtual Workplaces and the New Nature of Business Practices

2008-09-05T09:56:00.000-07:00

Handbook of Research on Virtual Workplaces and the New Nature of Business Practices

Book Description
At one time, the office was a physical place, and employees congregated in the same location to work together on projects. The advent of the Internet and the World Wide Web, however, not only made the unthinkable possible, it forever changed the way persons view both the office and work. The Handbook of Research on Virtual Workplaces and the New Nature of Business Practices compiles authoritative research from XX scholars from over XX countries, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace.

About the Author
Pavel Zemliansky is an associate professor of writing and rhetoric at James Madison University where he also directs the first-year composition program. Dr. Zemliansky teaches courses in composition, visual and digital rhetoric, and methods of teaching writing. He has published several books and numerous book chapters and journal articles on rhetoric and the teaching of writing.Kirk St.Amant is an assistant professor of technical communication and rhetoric in the Department of English at Texas Tech University. He has a background in anthropology, international government, and technical communication and his research interests include intercultural exchanges via online media and international outsourcing. He has taught online and conventional courses in technical and professional communication and in intercultural communication for Texas Tech University, Mercer University, and James Madison University. He has also taught courses in e-commerce, distance education, and business communication in Ukraine as a part of the USAID-sponsored Consortium for the Enhancement of Ukrainian Management Education (CEUME).

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Knowledge Creation and Management: New Challenges for Managers

2008-08-16T02:54:00.000-07:00

Book Description
This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each chapter, however, is based on careful research. The book is organized so that readers can easily find chapters of most interest and value to them. The emphasis is on the practical applications of knowledge to a wide variety of organizations and functional areas.

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How to Prepare a Business Plan

2008-08-16T02:50:00.000-07:00

Book Description:

A good business plan is the best means of impressing potential financial backers. Indeed, without such a plan no bank or venture capital house will consider a loan for start-up or expansion. How to Prepare a Business Plan describes the best way to prepare a business plan that will get the financial backing needed. Now updated with case studies and information on technology and the internet, it includes cash flow forecasts and sample business plans, as well as advice on expanding a business, planning the borrowing and monitoring business progress. Every new business needs a comprehensive and detailed plan if it is to survive. How to Prepare a Business Plan helps aspiring entrepreneurs take this step.

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101 Tax Secrets for Canadians 2007: Smart Strategies That Can Save You Thousands

2008-08-16T02:49:00.000-07:00

Book Description

Canadians love to hate taxes. For many, the biggest expense they face every year is their tax bill, and complaining about a huge tax bill is something of a national sport. But most Canadians have done little or nothing to reduce the income tax they pay.

Reducing your annual tax bill is the first step in protecting your hard-earned income. Savvy tax planning not only helps you keep more of your money in your hands, it can be a key step to accumulating wealth in the future.

In this comprehensive guide, Canada’s foremost tax expert, Tim Cestnick, offers 101 tips for year-round tax planning. From brand new changes to the tax rules, to little-known strategies, 101 Tax Secrets for Canadians reveals the smart tips and advice that can save taxpayers from all walks of life thousands of dollars on their tax bill. Whether you are an employee or self-employed, a student, a retiree, an investor, single, or part of a family, there are tax-saving tips for you in this book.

There is literally something for everyone in this book.

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Development, Trade, and the WTO: A Handbook

2008-08-16T02:41:00.000-07:00

Book Description
International trade is a matter of vital importance for developing countries, since it can stimulate growth and contribute to poverty reduction. Trade is, however, an increasingly complex issue, and policymakers in developing countries will need to understand the many ramifications of multilateral trade agreements if their countries are to benefit from this engine of growth.

Development, Trade, and the WTO summarizes the economics of sound trade policy, explains behind-the-border regulatory issues, and serves as a comprehensive reference on trade-related issues. It also contains two CD-ROM with relevant data and training material.

Policymakers, trade negotiators, indeed any reader interested in international trade will find this book invaluable. This is not merely a timely publication, it is a very important one. It addresses a vital series of questions through contributors of the highest caliber. Trade in general and the WTO in particular are essential building blocks for a better world. Interdependence, however, can only develop effectively within a rule-based system. That fact is demonstrated in this book.–Peter Sutherland, former Director-General of GATT and the WTO

This handbook is a wonderful resource for anyone and everyone who works on trade policy in developing countries. It covers every aspect of trade affected by multilateral rules. It provides alternative perspectives on controversial issues, allowing readers to make up their own minds. And it does all this in a superbly concise and clear way.–Adrian Wood, Chief Economist, UK Department for International Development

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The ART of Trading

2008-08-16T02:37:00.000-07:00

The ART of Trading: Combining the Science of Technical Analysis with the Art of Reality-Based

Book Description
An expert in the field of finance reveals his proven trading system
As a trading coach and financial advisor, Bennett McDowell has used his own proprietary trading system–Applied Reality Trading or ART to enhance the performance of his clients’ portfolios.

Now McDowell outlines the unique benefits of his system and makes the case for trading the reality–not the fantasy–of financial markets.
Readers will discover the importance of simplicity in a trading approach; how to develop “The Trader’s Mindset;” how to use ART(r) technical analysis software; and much more.

The ART of Trading will enlighten readers in how to use reality to enrich both their financial portfolio and their own financial psychology.

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Harvard Business School - Project Management Manual

2008-08-06T08:40:00.000-07:00

Author: Palek
Publisher: Harvard Business School
File size: 310 KB
File type: PDF

Harvard Business School - Project Management Manual
Concise manual for project management practitioners. Because of its consisting of only 42 pages, material is easier to master than other books describing this area. I personally enjoyed it also as a source of American - English business related vocabulary.

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Starting an Online Business for Dummies

2008-08-06T08:34:00.000-07:00

Author: Greg Holden
Publisher: For Dummies
File size: 7.5mb
File type: pdf

One of the things I like best about this book is that itís a teaching tool that
gives me a chance to share my knowledge ó small business owner to small
business owner ó about computers, the Internet, and communicating your
message to others in an interactive way. As any businessperson knows, most
large-scale projects are a team effort.
While the online business landscape has changed since this book was first
published, some basic principles remain the same. One is the fact that the
most successful entrepreneurs also tend to be the ones who are the most
generous with their time and experience. They taught me that the more help-
ful you are, the more successful youíll be in return.

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The Concise Dictionary of Business Management

2008-08-06T08:28:00.000-07:00

Author: DavidA.Statt
Publisher: Routledge
File size: 3,5
File type: PDF

With increased coverage in areas like human relations management, business economics, corporate strategy, financial management, information technology, and management accounting and marketing, this second edition of The Concise Dictionary of Business Management has been completely revised and updated to reflect the changing world of work and new technology. It has been expanded to include many new terms and buzzwords such as: contracting out, telecommuting, occupational choice, glass ceiling, superwoman, electronic brainstorming, internet and virtual corporation. It is the ideal quick reference guide for students and professionals wanting to cut through the jargon of business and management.

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201 Great Ideas for Your Small Business

2008-08-06T07:11:00.000-07:00

Author: Jane Applegate
Publisher: Bloomberg Press
File size: 1 Mb
File type: PDF

Answering the need presented by a much-changed commercial climate, entrepreneurial journalist Applegate has retooled this business classic. Along with timeless advice, this edition includes ten new ideas for managing, organizing, promoting, and improving a small business in today's environment

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101 Small Business Ideas for under $5000

2008-08-06T07:07:00.000-07:00

Author: Corey Sandler & Janice Keefe
Publisher: John Wiley & Sons, Inc.
File size: 1,53 MB
File type: pdf

In 101 Small Business Ideas for under $5000, you’ll find a realistic guide to turning your ideas and skills into a business that you can run part-time or fulltime or even as an absentee owner.

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Open Forum Conversation Course 1-2-3 (AUDIO ONLY)

2008-08-06T06:58:00.000-07:00

Publisher: Oxford University Press
File size: 200 m
File type: Rar
Conversation Course (Oxford Press) is a three-level listening and speaking skills series for English language learners who need practice in extended listening and discussion in preparation for academic work, or to attain a personal goal.The series is structured around high-interest listening texts with an academic focus that engage and motivate students. Units feature academic content areas such as Business, History, or Psychology. The content areas are revisited as the series progresses, ensuring that students recycle and extend the ideas and vocabulary of each topic. Focused practice in listening and speaking skills is integrated into each unit.

Open Forum 1 is for students at the high-beginning to low-intermediate level.
Open Forum 2 is for students at the intermediate level.
Open Forum 3 is for students at the high-intermediate to advanced level.

Features of conversation Course
Listening Skills

Each unit introduces and practices a specific listening skill (e.g., listening for main points, identifying opinions).
Listening selections are adapted from authentic sources. They are carefully chosen to engage students and teachers and to stimulate discussion.
A wide variety of texts—including lectures, radio interviews, news reports, and informal conversations—ensures students practice listening to a range of audio formats.
Listening comprehension tasks provide opportunities for extensive and intensive listening, which becomes more challenging as students move through the series.

Speaking Skills

Each unit introduces and practices one specific speaking skill (e.g., elaborating, managing a conversation).
Speaking practice sections in each unit provide opportunities for extended discussion on the unit theme.
Abundant opportunities for interaction in pairs, groups, and as a class ensure student participation

Vocabulary

Vocabulary sections introduce key lexical items associated with the unit theme. The sections also highlight word-building, collocations, and phrasal verbs.

Pronunciation

Pronunciation sections raise students’ awareness of features of natural spoken English, such as stress, rhythm, intonation, and linking.

MP3 Component

Downloadable audio files (in MP3 format) for all units are available on the . Each selection complements the topic in the corresponding unit, and provides students with opportunities for extended listening practice in the content areas. The listening selections can be used independently, or in a language lab setting.

Assessment

Progress Tests (available in the Answer Key and Test Booklet) enable teachers to check students’ progress and allow students to demonstrate mastery of the strategies they have studied.

LINKS

AUDIO ONLY!

http://rapidshare.com/files/75669348/fourm1_Ematenad.rar

http://rapidshare.com/files/75669349/fourm2_Ematenad.rar

http://rapidshare.com/files/75669351/fourm3_Ematenad.rar

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Oxford - Business Opportunities (book & audio & evaluation tests)

2008-08-06T06:54:00.000-07:00

Author: Vicki Hollet
Publisher: Oxford University Press

Business Opportunities provides opportunities for practicing language in a range of professional situations, while offering opportunities to practice all four language skills, especially listening and speaking.

For intermediate level students.

It is one of the Oxford's serie of business books. The following one to "Business Objectives"

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BOOK (59 MB, PDF-97 pages)

(pages rotated to horizontal)

http://rapidshare.com/files/135099711/buop-r.rar

(pages vertical!)

http://www.zshare.net/download/16562630eb8fd2bd/

EVALUATION TEST (130 kb)

http://rapidshare.com/files/135256097/buop-t.rar

http://www.zshare.net/download/165614226f5f9c5b/

AUDIO (27 MB + 36 MB, MP3)

http://rapidshare.com/files/135252315/buop-a1.rar PART 1

http://rapidshare.com/files/135256076/buop-a2.rar PART 2

http://www.zshare.net/download/16576803c98b2be4/ PART 1

http://www.zshare.net/download/1657709329cdd058/ PART 2
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Pride and Prejudice By Jane Austen

2008-05-02T03:42:00.000-07:00

Editorial Reviews
Amazon.com
"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife."
Next to the exhortation at the beginning of Moby-Dick, "Call me Ishmael," the first sentence of Jane Austen's Pride and Prejudice must be among the most quoted in literature. And certainly what Melville did for whaling Austen does for marriage--tracing the intricacies (not to mention the economics) of 19th-century British mating rituals with a sure hand and an unblinking eye. As usual, Austen trains her sights on a country village and a few families--in this case, the Bennets, the Philips, and the Lucases. Into their midst comes Mr. Bingley, a single man of good fortune, and his friend, Mr. Darcy, who is even richer. Mrs. Bennet, who married above her station, sees their arrival as an opportunity to marry off at least one of her five daughters. Bingley is complaisant and easily charmed by the eldest Bennet girl, Jane; Darcy, however, is harder to please. Put off by Mrs. Bennet's vulgarity and the untoward behavior of the three younger daughters, he is unable to see the true worth of the older girls, Jane and Elizabeth. His excessive pride offends Lizzy, who is more than willing to believe the worst that other people have to say of him; when George Wickham, a soldier stationed in the village, does indeed have a discreditable tale to tell, his words fall on fertile ground.

Having set up the central misunderstanding of the novel, Austen then brings in her cast of fascinating secondary characters: Mr. Collins, the sycophantic clergyman who aspires to Lizzy's hand but settles for her best friend, Charlotte, instead; Lady Catherine de Bourgh, Mr. Darcy's insufferably snobbish aunt; and the Gardiners, Jane and Elizabeth's low-born but noble-hearted aunt and uncle. Some of Austen's best comedy comes from mixing and matching these representatives of different classes and economic strata, demonstrating the hypocrisy at the heart of so many social interactions. And though the novel is rife with romantic misunderstandings, rejected proposals, disastrous elopements, and a requisite happy ending for those who deserve one, Austen never gets so carried away with the romance that she loses sight of the hard economic realities of 19th-century matrimonial maneuvering. Good marriages for penniless girls such as the Bennets are hard to come by, and even Lizzy, who comes to sincerely value Mr. Darcy, remarks when asked when she first began to love him: "It has been coming on so gradually, that I hardly know when it began. But I believe I must date it from my first seeing his beautiful grounds at Pemberley." She may be joking, but there's more than a little truth to her sentiment, as well. Jane Austen considered Elizabeth Bennet "as delightful a creature as ever appeared in print". Readers of Pride and Prejudice would be hard-pressed to disagree. --Alix Wilber --This text refers to an out of print or unavailable edition of this title.

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Sales Management by Patrick Forsyth

2008-03-28T20:47:00.000-07:00

Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts.

This book provides a fast track route to mastering all aspects of sales management. It covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused; and examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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Marketing Management - Philip Kotler

2008-01-25T03:40:00.000-08:00

From the Back Cover
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Title : Marketing Management
Author : Philip Kotler
Publisher : Prentice Hall
Filetype : PDF

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Living History (Paperback) - Hillary Clinton

2007-10-17T21:03:00.000-07:00

Editorial Reviews @ Amazon.com
As with most books written by politicians while in office (or at least aiming for one), Living History is, first and foremost, safe. There are interesting observations and anecdotes, the writing is engaging, and there is enough inside scoop to appeal to those looking for a bit of gossip, but there are no bombshells here and it is doubtful the book will change many minds about this polarizing figure. This does not mean the work is without merit, however, for Hillary Clinton has much to say about her experience as first lady, which is the primary focus of the book. Those interested in these experiences and her commentary on them will find the book worth reading; those looking for revelations will be disappointed.
Beginning with a brief outline of her childhood, college years, introduction to politics, and her courtship with Bill Clinton, Clinton covers a wide variety of topics: life on the campaign trail, her troubled tenure as leader of the President's Task Force on National Health Care Reform, meeting with foreign leaders, and her work on human rights, to name a few. By necessity, she also addresses the various scandals that plagued the administration, from Travelgate to Whitewater to impeachment, though she does not go into great detail about each one; rather, she seems content to simply state her case and move on without trying to settle too many old scores.
Along the way, she offers many apologies, though perhaps not the kind some would expect. She does not shy away from her "vast right-wing conspiracy" comment, for instance, though she does wish that she had expressed herself differently. Regarding the Monica Lewinsky scandal, she maintains that her husband initially lied to her, as he did the rest of the country, and did not come clean until two days prior to his grand jury testimony. Calling his betrayal "the most devastating, shocking and hurtful experience of my life," she explains what the aftermath was like personally and why she has elected to stand by her man. In all, Living History is an informative book that goes a long way toward humanizing one of the most recognizable, and controversial, women of our age. Shawn Carkonen --This text refers to the Hardcover edition.

Title : Living History (Paperback
Author : Hillary Clinton
Publisher : Scribner (April 2004)
Filetype : .pdf
Size:1,8MB

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Digital Fortress - Dan Brown

2007-08-13T20:43:00.000-07:00

Editorial Reviews@Amazon.com

In most thrillers, "hardware" consists of big guns, airplanes, military vehicles, and weapons that make things explode. Dan Brown has written a thriller for those of us who like our hardware with disc drives and who rate our heroes by big brainpower rather than big firepower. It's an Internet user's spy novel where the good guys and bad guys struggle over secrets somewhat more intellectual than just where the secret formula is hidden--they have to gain understanding of what the secret formula actually is.

In this case, the secret formula is a new means of encryption, capable of changing the balance of international power. Part of the fun is that the book takes the reader along into an understanding of encryption technologies. You'll find yourself better understanding the political battles over such real-life technologies as the Clipper Chip and PGP (Pretty Good Privacy) software even though the book looks at the issues through the eyes of fiction.

Although there's enough globehopping in this book for James Bond, the real battleground is cyberspace, because that's where the "bomb" (or rather, the new encryption algorithm) will explode. Yes, there are a few flaws in the plot if you look too closely, but the cleverness and the sheer fun of it all more than make up for them. There are enough twists and turns to keep you guessing and a lot of high, gee-whiz-level information about encryption, code breaking, and the role they play in international politics. Set aside the whole afternoon and evening for it and have finger food on hand for supper--you may want to read this one straight through. --

Title : Digital Fortress
Author : Dan Brown
Publisher : Bantam
Filetype : .pdf

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Deception Point - Dan Brown

2007-08-13T20:37:00.000-07:00

Editorial Reviews@Amazon.com

Penzler Pick, December 2001: In the world of page-turning thrillers, Dan Brown holds a special place in the hearts of many of us. After his first book, Digital Fortress, almost passed me by, he wrote Angels and Demons, which was probably one of the half-dozen most exciting thrillers of last year. It is a pleasure to report that his new book lives up to his reputation as a writer whose research and talent make his stories exciting, believable, and just plain unputdownable.

The time is now and President Zachary Herney is facing a very tough reelection. His opponent, Senator Sedgwick Sexton, is a powerful man with powerful friends and a mission: to reduce NASA's spending and move space exploration into the private sector. He has numerous supporters, including many beyond the businesses who will profit from this because of the embarrassment of 1996, when the Clinton administration was informed by NASA that proof existed of life on other planets. That information turned out to be premature, if not incorrect. (This story is true; I repeat, Dan Brown's research is very, very good.) The embattled president is assured that a rare object buried deep in the Arctic ice will prove to have far-reaching implications on America's space program. The find, however, needs to be verified.

Enter Rachel Sexton, a gister for the National Reconnaissance Office. Gisters reduce complex reports into single-page briefs, and in this case the president needs that confirmation before he broadcasts to the nation, probably ensuring his reelection. It's tricky because Rachel is the daughter of his opponent. Rachel is thrilled to be on the team traveling to the Arctic circle. She is a realist about her father's politics and has little respect for his stand on NASA, but Senator Sexton cannot help but have a problem with her involvement.

Adventure, romance, murder, skullduggery, and nail-biting tension ensue. By the end of Deception Point, the reader will be much better informed about how our space program works and how our politicians react to new information. Bring on the next Dan Brown thriller! --Otto Penzler --

Title :Deception Point
Author : Dan Brown
Publisher : Pocket

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Angels & Demons - Dan Brown

2007-08-13T20:29:00.000-07:00

Editorial Reviews@Amazon.com

It takes guts to write a novel that combines an ancient secret brotherhood, the Swiss Conseil Européen pour la Recherche Nucléaire, a papal conclave, mysterious ambigrams, a plot against the Vatican, a mad scientist in a wheelchair, particles of antimatter, jets that can travel 15,000 miles per hour, crafty assassins, a beautiful Italian physicist, and a Harvard professor of religious iconology. It takes talent to make that novel anything but ridiculous. Kudos to Dan Brown (Digital Fortress) for achieving the nearly impossible. Angels & Demons is a no-holds-barred, pull-out-all-the-stops, breathless tangle of a thriller--think Katherine Neville's The Eight (but cleverer) or Umberto Eco's Foucault's Pendulum (but more accessible).

Harvard symbologist Robert Langdon is shocked to find proof that the legendary secret society, the Illuminati--dedicated since the time of Galileo to promoting the interests of science and condemning the blind faith of Catholicism--is alive, well, and murderously active. Brilliant physicist Leonardo Vetra has been murdered, his eyes plucked out, and the society's ancient symbol branded upon his chest. His final discovery, antimatter, the most powerful and dangerous energy source known to man, has disappeared--only to be hidden somewhere beneath Vatican City on the eve of the election of a new pope. Langdon and Vittoria, Vetra's daughter and colleague, embark on a frantic hunt through the streets, churches, and catacombs of Rome, following a 400-year-old trail to the lair of the Illuminati, to prevent the incineration of civilization.

Brown seems as much juggler as author--there are lots and lots of balls in the air in this novel, yet Brown manages to hurl the reader headlong into an almost surreal suspension of disbelief. While the reader might wish for a little more sardonic humor from Langdon, and a little less bombastic philosophizing on the eternal conflict between religion and science, these are less fatal flaws than niggling annoyances--readers should have no trouble skimming past them and immersing themselves in a heck of a good read. "Brain candy" it may be, but my! It's tasty. --Kelly Flynn

Title :Angels & Demons
Author : Dan Brown
Publisher : Pocket
Filetype :Pdf
Size:973K

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The Da Vinci Code - Dan Brown

2007-08-13T20:00:00.000-07:00

Editorial Reviews@Amazon.com

With The Da Vinci Code, Dan Brown masterfully concocts an intelligent and lucid thriller that marries the gusto of an international murder mystery with a collection of fascinating esoteria culled from 2,000 years of Western history.A murder in the silent after-hour halls of the Louvre museum reveals a sinister plot to uncover a secret that has been protected by a clandestine society since the days of Christ. The victim is a high-ranking agent of this ancient society who, in the moments before his death, manages to leave gruesome clues at the scene that only his granddaughter, noted cryptographer Sophie Neveu, and Robert Langdon, a famed symbologist, can untangle. The duo become both suspects and detectives searching for not only Neveu's grandfather's murderer but also the stunning secret of the ages he was charged to protect. Mere steps ahead of the authorities and the deadly competition, the mystery leads Neveu and Langdon on a breathless flight through France, England, and history itself. Brown (Angels and Demons) has created a page-turning thriller that also provides an amazing interpretation of Western history. Brown's hero and heroine embark on a lofty and intriguing exploration of some of Western culture's greatest mysteries--from the nature of the Mona Lisa's smile to the secret of the Holy Grail. Though some will quibble with the veracity of Brown's conjectures, therein lies the fun. The Da Vinci Code is an enthralling read that provides rich food for thought. --Jeremy Pugh

Title :The Da Vinci Code
Author :Dan Brown
Publisher :Anchor
Filetype :PDF
Size :1,4

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The Adventures of Huckleberry Finn

2007-08-06T21:40:00.000-07:00

Editorial reviews from publishers weekly

In this centenary year of the first American edition of Huckleberry Finn, Neider, who has worked long and well in the thickets of Twain scholarship (this is the ninth Twain volume he has edited), offers a most fitting tribute, for which he will be thanked in some quarters, damned in others. Neider's contribution is twofold: he has restored to its rightful place the great rafting chapter, which the author had lifted from the manuscript-in-progress and dropped into Life on the Mississippi, and he has abridged some of the childish larkiness in the portions in which Huck's friend Tom Sawyer intrudes into this novel. For decades, critics have lamented the absence of the "missing" chapter and deplored the jarring presence of Tom in episodes that slow the narrative, but not until now has anyone had the temerity to set matters right. In paring back the "Tom" chapters (which he fully documents in his lengthy, spirited introduction, with literal line counts of the excised material), Neider has achieved a brisker read. Though there may be some brickbats thrown at him for this "sacrilege," few should object to the belated appearance of the transplanted rafting chapter in the novel in which it clearly belongs

The Adventures of Huckleberry Finn
Author: Mark Twain
# Reading level: Ages 9-12
# Publisher: Aladdin; 1st Aladdin paperbacks ed edition (August 1, 1999)
# Language: English

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The Adventures of Tom Sawyer

2007-08-06T21:28:00.000-07:00

Editorial Reviews From School Library Journal

Grade 5 Up-British actor Mike McShane provides a superb portrayal of Mark Twain's classic characters, nailing the Mississippi drawl and cadence. For those who know and love the story or are following along with an unabridged edition, however, this production is marred somewhat by what the publisher has chosen to leave out. The more descriptive chapters are shortened or expurgated entirely, which is understandable in the interest of editing for time. Some of the more distasteful racial epithets are gone as well, although Injun Joe retains his moniker. Sid and Mary are also cut entirely, as well as references to smoking, slavery, most of Tom's ludicrously funny romantic notions about the violence inflicted by pirates and robbers, and even the naked figure in the schoolmaster's anatomy book. The result is a watered down Tom and, especially, Huck. The ending also lacks the satisfaction of the original version. The party scene where the fortune is revealed has been cut as has Twain's concluding paragraphs which "endeth this chronicle." It lacks even the closure of the customary, "You have been listening to-." The sturdy plastic case will survive many circulations. If your facility serves an elementary-age population for which the language of the original would not be appropriate, or there is a teacher looking for a sanitized version, McShane's excellent performance makes this edition worth recommending.
Diana Dickerson, White Pigeon Community Schools, MI

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Harry Potter Collection (Books 1-6)

2007-08-06T20:52:00.000-07:00

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Harry Potter and the Deathly Hallows (Book 7)

2007-08-06T20:11:00.000-07:00

Editorial Reviews@Amazon.com

Readers beware. The brilliant, breathtaking conclusion to J.K. Rowling's spellbinding series is not for the faint of heart--such revelations, battles, and betrayals await in Harry Potter and the Deathly Hallows that no fan will make it to the end unscathed. Luckily, Rowling has prepped loyal readers for the end of her series by doling out increasingly dark and dangerous tales of magic and mystery, shot through with lessons about honor and contempt, love and loss, and right and wrong. Fear not, you will find no spoilers in our review--to tell the plot would ruin the journey, and Harry Potter and the Deathly Hallows is an odyssey the likes of which Rowling's fans have not yet seen, and are not likely to forget. But we would be remiss if we did not offer one small suggestion before you embark on your final adventure with Harry--bring plenty of tissues.

The heart of Book 7 is a hero's mission--not just in Harry's quest for the Horcruxes, but in his journey from boy to man--and Harry faces more danger than that found in all six books combined, from the direct threat of the Death Eaters and you-know-who, to the subtle perils of losing faith in himself. Attentive readers would do well to remember Dumbledore's warning about making the choice between "what is right and what is easy," and know that Rowling applies the same difficult principle to the conclusion of her series. While fans will find the answers to hotly speculated questions about Dumbledore, Snape, and you-know-who, it is a testament to Rowling's skill as a storyteller that even the most astute and careful reader will be taken by surprise.

A spectacular finish to a phenomenal series, Harry Potter and the Deathly Hallows is a bittersweet read for fans. The journey is hard, filled with events both tragic and triumphant, the battlefield littered with the bodies of the dearest and despised, but the final chapter is as brilliant and blinding as a phoenix's flame, and fans and skeptics alike will emerge from the confines of the story with full but heavy hearts, giddy and grateful for the experience. --Daphne Durham

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