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Marketing Management - Philip Kotler



From the Back Cover
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Title : Marketing Management
Author : Philip Kotler
Publisher : Prentice Hall
Filetype : PDF

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7 comments

  1. it's good to see this information in your post, i was looking the same but there was not any proper resource, thanx now i have the link which i was looking for my research.

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  2. plz provide the link to 13th edition - latest one

  3. Your blog is really helps for my search and i really like it.. Thanks a lot..:)

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  4. where's the link ?

  5. it's good to see this information in your post, i was looking the same but there was not any proper resource,

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  7. I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.

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