What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.
The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high-level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results. These pages show you how some of marketing’s brightest stars seek to define the next big idea that will change the face of the industry. You will also gain insight into the role of dynamic marketing professionals who contribute to bringing these ideas to life.
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At one time, the office was a physical place, and employees congregated in the same location to work together on projects. The advent of the Internet and the World Wide Web, however, not only made the unthinkable possible, it forever changed the way persons view both the office and work. The Handbook of Research on Virtual Workplaces and the New Nature of Business Practices compiles authoritative research from XX scholars from over XX countries, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace.
About the Author
Pavel Zemliansky is an associate professor of writing and rhetoric at James Madison University where he also directs the first-year composition program. Dr. Zemliansky teaches courses in composition, visual and digital rhetoric, and methods of teaching writing. He has published several books and numerous book chapters and journal articles on rhetoric and the teaching of writing.Kirk St.Amant is an assistant professor of technical communication and rhetoric in the Department of English at Texas Tech University. He has a background in anthropology, international government, and technical communication and his research interests include intercultural exchanges via online media and international outsourcing. He has taught online and conventional courses in technical and professional communication and in intercultural communication for Texas Tech University, Mercer University, and James Madison University. He has also taught courses in e-commerce, distance education, and business communication in Ukraine as a part of the USAID-sponsored Consortium for the Enhancement of Ukrainian Management Education (CEUME).
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This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each chapter, however, is based on careful research. The book is organized so that readers can easily find chapters of most interest and value to them. The emphasis is on the practical applications of knowledge to a wide variety of organizations and functional areas.
A good business plan is the best means of impressing potential financial backers. Indeed, without such a plan no bank or venture capital house will consider a loan for start-up or expansion. How to Prepare a Business Plan describes the best way to prepare a business plan that will get the financial backing needed. Now updated with case studies and information on technology and the internet, it includes cash flow forecasts and sample business plans, as well as advice on expanding a business, planning the borrowing and monitoring business progress. Every new business needs a comprehensive and detailed plan if it is to survive. How to Prepare a Business Plan helps aspiring entrepreneurs take this step.